des moines, iowa and beyond

workflow & systems strategist

Inspired Tuesday: Creative Emotion

For Brides

Creating is such a beautiful, exciting and nerve wracking process. You never fully know what the outcome will be until you have poured your heart into it and it materializes.

One of my favorite parts of the creative process is seeing the photos roll in and being transported to exactly the vision I had when the idea hatched. When mood boards materialize exactly the way my mind’s eye saw it, there is something that clicks and sets my heart of fire. I want all of my couples to experience that when dreaming up their wedding day. In that spirit, today’s inspiration is the board Alex and I used in this amazing shoot from earlier this year.

Girl Cave Inspiration

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Every, single thing about this makes me swoon and the way the shoot came to life was perfect. Movement and dance are such mesmerizing and soul affecting pieces of art. The passion, intention and emotion of it all just captures me in a way so akin to love. That is where this vision started. Every, single wedding. Every, single editorial. Every last idea. They all stem from one common rooted why. Love. Just, love.

What does love look like to you, sweet friends? Whatever that is, blend it with your relationship and personalities and you can never go wrong. Trust your heart and lean into love. You will be glad you did!

xoxo, Jenn

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