Pricing and money. One of our favorite topics as entrepreneurs, right? Though not the most riveting conversation, it’s an important one. So often clients ask me if they will truly see an ROI on their investment in systems. Especially if they are adding a monthly or annual expense to their budget. My answer is always YES! Investing in your workflows and systems actually helps you increase your bottom line over time.
I know that sounds too good to be true, right? But think about it, if you can automate more of your to-do list, why wouldn’t you? Of course there will always be things that you need to do, but that list can absolutely be smaller or at least focused on truly unique things that you need to touch. I call these your “high touch” items that make you money. How exactly does this whole workflows and systems structure really help your bottom line? Let’s chat about my top three, shall we?
- Mapping and documenting your workflows allows you to be realistic about the time spent delivering upon your services. Knowing where your time is spent and what is required to deliver the best experience and product possible allows you to price your services appropriately. So often, I see creatives undervaluing their time. By documenting each step in your workflow, you can quantify and communicate the value that is built into your rates.
Get started documenting your workflows
with these 3 Simple Steps!
- Communicating exactly what you are doing builds deeper trust with your clients. When you are able to more clearly and thoroughly communicate what you are offering, how your experience is built to serve them and you know the WHY & HOW, you are deepening your expertise. This trust, expertise and knowledge allows you to create greater value for your clients, which in turn, allows you to charge more.
- You’ll have more time to actually do the work that only you can do! Having a foundation for your business that is your system allows you the freedom and bedrock to build your team and grow by freeing up your time to do the things that only you can do. Your system should serve your life and business as a ‘personal secretary’ of sorts. By having that set up and working well, you are free to do your value add work and to create. You’re also ready to bring on any team members you deem necessary. Game changer!
If you’re ready to dive into the practical pieces of workflows and systems, make sure to hop over to this post where I’m sharing the first 5 steps to starting to prepare your business for growth.