des moines, iowa and beyond

workflow & systems strategist

From Booking to Delivery: 3 Ways to Add Value

Business, For Creatives

We always want to be thinking of new ways to add value for our clients. When you are in a situation where you’re booking out far in advance (YAY!), there is an added gap to fill with value-added content, without being annoying and flooding inboxes. I’m so excited to share my top 3 ways to add value to your clients between booking and delivery of your services!

Delight them

This can be as big or small as you like. These are things like sending a Starbucks gift card, a welcome gift, snail mail or even a simple text message checking in on them. It doesn’t have to be elaborate, but those little touches and letting them know you’re thinking about them even when you’re not actively working on their project or event will go a long way. It helps to build your rapport and relationship with them, which will pay off tenfold well  beyond their contract engagement with you!

Proactively answer their questions

This is one I sing from the rooftops often. To provide a stellar client experience, you need to position yourself as the expert and anticipate your clients’ needs. This can be done in a welcome guide, bridal guide, FAQ page or other creative way. The key is that you are providing answers to their questions BEFORE they ask. Be the “they thought of everything” vendor!

Make their lives easier

This may feel like a given, but it’s easier said than done. This is also where we can leverage your systems to help make both of your lives easier! The simplest way to do this is to combine being proactive with making things easier. Put automated steps in your workflow to remind them of something in their welcome guide that will serve them well at specific times. Find creative ways to couple a tip or value add item with reminder emails. When you can automate things on your client’s end, make sure they have everything they need to be successful in your processes and feel taken care of, you’ve added value for them!

If you’re really looking to up your client experience game, don’t miss this post about communicating your true value! There are so many elements that go into creating a stand-out, one of a kind experience for your clients. Let’s make sure you’re being super intentional with them and automating as many as you can so things are streamlined and smooth! 


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